Our Guide to Understanding Symmetry & Asymmetry in Website Design
Designers aspire for visual
balance when creating their message. However, gone are the days when the
balance is synonymous with symmetry or the need to have corresponding elements
on both sides of the design.
Although the principles of
symmetrical and asymmetrical design can be applied to both print and digital
work, they are particularly crucial to websites. A website is the digital
storefront of a business. If the design fails to captivate a visitor, they will
simply leave, never to return. A website design that is visually pleasing and
well-balanced, on the other hand, will serve as a fantastic first impression
and encourage visitors to stay and browse a little longer.
The first thing to note
about design balance is that it can be subject to interpretation. After all,
balance also depends on the distribution of elements around the canvas. If each
component has weight, the more significant parts of the design look more
substantial than the smaller ones. Therefore, achieving balance is possible
through symmetrical and asymmetrical means.
This design approach
pertains to recurring parts that provide unity across an axis or within the
center of the display area. The mirrored elements on both sides deliver
balance, and the best example of this is the butterfly. The shape that you have
on the left must be reflected on the right, and that mentality creates visual
harmony within the design.
Bilateral symmetry is the
most popular approach, and it involves a vertical or horizontal axis that
maintains the balance of each element. Think of it as a snowflake the remains
symmetrical regardless of the changes in the axis. The lack of variations on
both sides of the central axis leads designers to call it pure symmetry, which
is evident in several websites.
Learn more about asymmetry
Seemingly chaotic design
patterns fall under asymmetrical balance. While the elements look disorganized,
unlike symmetrical designs, the intentional chaos provides a sense of balance
throughout the overall design and delivers messages with a more significant
impact. This level of communication is something that a passive symmetrical
balance cannot convey.
You can achieve
asymmetrical designs by placing the heavy elements on one side of the canvas
and the lighter objects on the opposite side. Darker and larger objects convey
a more profound message than brighter objects. There is more dynamism in these
designs, and they catch more attention because of the symbolism of each
element. The rendering of the components is sufficient to fix their eyes on
How to achieve asymmetrical design
Playing with the shape of
each element to provide value is a common approach in portraying asymmetrical
designs. By placing smaller and lighter elements on one end while having a
massive object elsewhere, you deliver a significant contrast that provokes deep
thoughts. Adding intricate details on the empty areas of the design is an
excellent touch, as well.
Meanwhile, storytelling is
the backbone of the asymmetrical design, and that’s why it lingers on
customer’s minds longer. You can portray this dynamism by allowing the viewers
to move their eyes through the layout.
That movement, which
induces people to receive the message actively, is why sports brands impart asymmetrical
elements onto their logos and promotional materials. Finally, asymmetrical
designs draw the viewer to the critical aspects of the design. From this focal
point, you can adjust certain items to direct the viewer’s attention in
Though both symmetrical and
asymmetrical designs have their implications and advantages, they have their
set of limitations as well. Therefore, it’s best to employ the organization of
the symmetrical design and the variety of the asymmetrical design to deliver
A website that converts
must be balanced and visually pleasing. This is why brands that are serious
about building an online presence bring web design professionals on board.
Website design is not a task that should be left to amateurs. After all, how
much do you really understand about visual balance?
designers have been trained to create high-quality, visually-pleasing sites
that are sure to impress.
If you’re looking for web designers in Bangkok to help you strike the balance between these two types of designs, get in touch with us to see how we can help!