Quirky furniture and creative homeware, Australia


E-commerce website design and development for an innovative products supplier in Australia with advanced cart functionality and usability features. Ipsomofo resources innovative and quirky housewares from around the world and makes them accessible to their 25 - 50's age group audience in Australia.



There are several well known entities around the world offering similar access to dynamic and innovative product ranges. Ipsomofo knows its market and the vibe to be conveyed. The environment bestaucasinosonline.com needed to look fun, humorous and random to keep things fresh. A brand needed to emerge and be the goto place for anything functional, silly, to sit on or just look at.



Mediacake delivered a product wall style website with easily editable brand messages and content. Shop pages came with product reviews and profiles of product designers that also created a creative community feel. A custom cart was developed that allowed shipping by postcodes on the fly.

Paul Noe

Neil and the Mediacake guys were able to translate my thoughts and give my brand it's unique image... Top Work! After a few attempts with some other dev teams the Mediacake guys were able to nail my vision and brief. We needed the site design and functionality to reflect our humorous voice, and feel these guys did that to a 'T'... Technically, the site is where we need it to be, gives for a great user experience, and shows off our quirky products just how we imagined... I appreciate you guys putting up with my fastidiousness and constant deviations from plans.

Paul Noe, CEO for Ipsomofo


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