E-commerce website design and development for an innovative products supplier in Australia with advanced cart functionality and usability features. Ipsomofo resources innovative and quirky housewares from around the world and makes them accessible to their 25 - 50's age group audience in Australia.
There are several well known entities around the world offering similar access to dynamic and innovative product ranges. Ipsomofo knows its market and the vibe to be conveyed. The environment needed to look fun, humorous and random to keep things fresh. A brand needed to emerge and be the goto place for anything functional, silly, to sit on or just look at.
Mediacake delivered a product wall style website with easily editable brand messages and content. Shop pages came with product reviews and profiles of product designers that also created a creative community feel. A custom cart was developed that allowed shipping by postcodes on the fly.