Overview
In a competitive space and with ever customers online buying trends , the well known Park Lane Store required a whole new online facelift. This Bangkok based British tailor has enjoyed success for over 30 years offering bespoke british tailoring to internationals, expats and Thai nationals.
Challenge
Ecommerce has been evolving in the tailoring space for a quite some time, emerging technologies, interactive designing experiences have generated broader markets in the west and serious competition here in SE Asia. We decided that something special should be made available here in Thailand and for our Client.
Solution
Mediacake delivered a whole new website, with some re branding to reflect the British values of Park lane Store. Using photography of the British tailor at work, engaging communications, fabric samples and iconography and also a world class photo-real shirt designer application to open up re-ordering experience for new and existing customers. We also provided a marketing campaign in both organic and ad-words to generate more visibility and enquiries.
Ingredients
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