What Your Customers Are Looking for in an E-Commerce Site
The internet has made it possible for anyone to
sell virtually anything online. All it takes is setting up a website, importing
your products in it, and doing the necessary marketing to have customers
pouring in. But then again, running an e-commerce store is not as easy as you
might think. Sure, setting up a shop is practically a cakewalk, but having to
maintain it is a whole different story. There are a lot of factors involved,
including fulfilling orders, shipping items, managing payments, and a whole lot
Even before you think about tackling the entire
selling process, you must first focus on getting people to visit and stay on
your site. To do this, you must put yourself on their shoes and think about the
things they need to trust your store.
If you want repeat customers, below are the key components you have to add to your e-commerce site:
A well-designed and intuitive interface
In real life, people are more likely to enter a
store that is aesthetically pleasing. It’s no different online. If an
e-commerce site is a joy to look at and navigate, the more likely it is that
users would trust the brand and make a purchase.
Good website design signifies that the company
cares about its visitors. If a company is meticulous about every pixel it showcases
to the consumer, it only means that exceptional customer experience is of
importance to it. When it comes to designing your e-commerce site, do not cut
corners. Enlist the help of a reputable designer and build your store in a way
that will best attract your target audience.
Fast load times
Remember the time when you had to tolerate
dial-up internet? Can you imagine having that same internet speed today?
Probably not, and neither do your prospective customers.
In addition to having an impressive interface, it’s also vital that your e-commerce site is quick to load and fully optimized. This is tricky because stores tend to have tons of images and put multiple encryption systems in place to deliver a secure shopping experience. Having all these features in a site can slow it down, and your job as the owner is to invest in servers, reliable hosting, and experienced developers to cater to a large number of visitors.
Sometimes, a visitor will visit a site without
knowing exactly what they want—at least not yet. If you have a large inventory
of products, make sure that they’re easy to navigate and sift through to avoid
overwhelming the customer. It’s important the process of browsing is as
seamless possible—ideally by brand or category—to help them find what they’re
Working hand in hand with the menu is a
functional search bar. On your e-commerce site, a built-in search engine can
also be useful in helping the visitor leaf through your inventory. Google will
not always yield the results they need, so having an intuitive search function
on your site is definitely a feature that customers will appreciate.
Outstanding imagery and product descriptions
Unlike purchasing products in real life,
customers have no choice but to visualize what the product is like in their
head. To help them, it’s important that you provide quality images showing as
many details as possible, giving them a clear idea of what they’re going to
Additionally, images should have accompanying
descriptions that best depict the product. They can serve as a replacement for
the photos in the event that the customers have a wonky connection.
There are many more features that e-commerce
sites should have to win customers, but the aforementioned items are an
absolute necessity. If you incorporate them into your website, more customers
will find you trustworthy.
If you’re looking for an e-commerce website design agency in Bangkok to help you make your site, get in touch with us today to see how we can help.