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What You Should Focus on to Improve Your Local SEO: Our Guide


SEO is a crucial element of any digital marketing strategy. It helps to drive up brand exposure and engagement while driving up conversion rates and sales. To make sure that your SEO campaign is performing as it should, you need to know how to do an SEO audit to find out the analytics and what you need to improve.

In this article, we’ll talk about the process of SEO auditing and what you should do to make sure that your optimization campaign will be competitive and going forward.

Make sure your site supports algorithm crawling

First, you need to make sure that your site is indexable by the Google algorithm. Each web page is read by the software individually to scan for keywords, backend codings, backlinks, and every SEO-related data it needs. You need to ensure that your site is readable by the algorithm to ensure that it can rank properly. If Google has a hard time understanding your site, it will penalize your site accordingly regardless of the content quality.

Keep the load time low

The next thing you need to check is the load speed of your site. Google prioritizes user satisfaction and experience, which is the reason why load time is such an important factor in how your site is ranked. If your site has slow load time, it will negatively affect user experience, which will then reflect onto Google’s perception.

There are many ways to improve load speed, from minimizing the HTTP requests, cutting down server response time, and enabling browser caching and cookies, to allowing file compression. Talk to your web developer about these elements to ensure that your site is as fast as possible.

Address your backlink situation

Backlinks are the URL from external sites that redirect users to your site. They are another crucial element of SEO along with content creation and web optimization. Google uses backlinks to determine the authority of a site, as when your site is linked to by a trustworthy and reputable site, it gives your site more credibility. Similar to how people gain recognition by getting shoutouts from celebrities on Twitter, when your backlinks appear on authoritative sites, yet will improve your SERPs rankings as well.

There are many ways to analyze your backlink performance, from Ahrefs, CognitiveSEO, to MajesticSEO. Use these tools to your advantage when you’re looking to optimize your site.

Optimize your voice search keywords

Voice Search is a feature that has been around since 2007, but it wasn’t until recently that the search option gains popularity. In fact, it’s expected that one-fifth of all Google searches will be done by voice in 2019 — the number is expected to grow more than twice within the next few years. Therefore, you need to optimize your keywords for Voice Search along with regular text search for maximum efficiency. The Voice Search keywords are typically longer, as it takes less time and effort to speak into a mic than it is to type it out for most people. Be sure to consistently check for the performance of the keywords and make appropriate adjustments for the highest return on investment.

Check Google Analytics

Advanced analytics give you a lot of insight into how you should improve your site, so you need to make a habit out of checking the Google Analytics page. For example, if both your bounce rates and retention time are high, the reason may be due to the poor user interface design. When the UI is confusing, people may spend more time looking for what they’re trying to find, which can be frustrating for most people. They may finally lose patience and leave the site without taking any action. The analytics will tell you what you can improve on, so make sure that you use it as a guideline for your SEO work.

Mobile optimization should always be a priority

People are browsing on their mobile device more than ever, so it’s important that you accommodate this trend by mobile-optimizing your site. Convenience is another crucial factor when it comes to user experience and mobile optimization plays a major role in creating a positive browsing experience. Mobile optimization used to be the most tedious and time-consuming work before the introduction of sustainable solutions such as responsive web design.

It allows the adjustments you make on one site to be generalized across all platforms, OS, and screen size. Although you may not think that mobile optimization has a profound effect on your SEO, the reality is that it’s most likely going to be the most crucial aspect of SEO in the near future. Therefore, it’s better you start early so that you can gain a solid footing on Google rather than looking to compete with others when everyone has already gotten a good grasp on it.

If you’re looking for a digital marketing agency to help you with your SEO, why not checkout some features of our SEO and online marketing services. You can fill in a short form with your website url, some keywords and we can get the ball rolling.

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