SEO is a crucial element of any digital marketing
strategy. It helps to drive up brand exposure and engagement while driving up
conversion rates and sales. To make sure that your SEO campaign is performing
as it should, you need to know how to do an SEO audit to find out the analytics
and what you need to improve.
In this article, we’ll talk about the process of
SEO auditing and what you should do to make sure that your optimization
campaign will be competitive and going forward.
Make sure your site supports algorithm crawling
First, you need to make sure that your site is indexable by the Google algorithm. Each web page is read by the software individually to scan for keywords, backend codings, backlinks, and every SEO-related data it needs. You need to ensure that your site is readable by the algorithm to ensure that it can rank properly. If Google has a hard time understanding your site, it will penalize your site accordingly regardless of the content quality.
Keep the load time low
The next thing you need to check is the load
speed of your site. Google prioritizes user satisfaction and experience, which
is the reason why load time is such an important factor in how your site is
ranked. If your site has slow load time, it will negatively affect user experience,
which will then reflect onto Google’s perception.
There are many ways to improve load speed, from minimizing the HTTP requests, cutting down server response time, and enabling browser caching and cookies, to allowing file compression. Talk to your web developer about these elements to ensure that your site is as fast as possible.
Address your backlink situation
Backlinks are the URL from external sites that
redirect users to your site. They are another crucial element of SEO along with
content creation and web optimization. Google uses backlinks to determine the
authority of a site, as when your site is linked to by a trustworthy and
reputable site, it gives your site more credibility. Similar to how people gain
recognition by getting shoutouts from celebrities on Twitter, when your
backlinks appear on authoritative sites, yet will improve your SERPs rankings
There are many ways to analyze your backlink
performance, from Ahrefs, CognitiveSEO, to MajesticSEO. Use these tools to your
advantage when you’re looking to optimize your site.
Optimize your voice search keywords
Voice Search is a feature that has been around since 2007, but it wasn’t until recently that the search option gains popularity. In fact, it’s expected that one-fifth of all Google searches will be done by voice in 2019 — the number is expected to grow more than twice within the next few years. Therefore, you need to optimize your keywords for Voice Search along with regular text search for maximum efficiency. The Voice Search keywords are typically longer, as it takes less time and effort to speak into a mic than it is to type it out for most people. Be sure to consistently check for the performance of the keywords and make appropriate adjustments for the highest return on investment.
Check Google Analytics
Advanced analytics give you a lot of insight into how you should improve your site, so you need to make a habit out of checking the Google Analytics page. For example, if both your bounce rates and retention time are high, the reason may be due to the poor user interface design. When the UI is confusing, people may spend more time looking for what they’re trying to find, which can be frustrating for most people. They may finally lose patience and leave the site without taking any action. The analytics will tell you what you can improve on, so make sure that you use it as a guideline for your SEO work.
Mobile optimization should always be a priority
People are browsing on their mobile device more
than ever, so it’s important that you accommodate this trend by
mobile-optimizing your site. Convenience is another crucial factor when it
comes to user experience and mobile optimization plays a major role in creating
a positive browsing experience. Mobile optimization used to be the most tedious
and time-consuming work before the introduction of sustainable solutions such
as responsive web design.
It allows the adjustments you make on one site to
be generalized across all platforms, OS, and screen size. Although you may not
think that mobile optimization has a profound effect on your SEO, the reality
is that it’s most likely going to be the most crucial aspect of SEO in the near
future. Therefore, it’s better you start early so that you can gain a solid
footing on Google rather than looking to compete with others when everyone has
already gotten a good grasp on it.
If you’re looking for a digital marketing agency to help you with your SEO, why not checkout some features of our SEO and online marketing services. You can fill in a short form with your website url, some keywords and we can get the ball rolling.