Choosing the right web design company to supply or design your site is not going to be as easy as simply finding someone that knows how to make a website. Instinctively for most people is to go for the cheapest option available. This could however turn out to be as productive as taking one step forward and two steps back.
If your intention is to operate a serious business online then the website you do it from is going to be the most important factor or employee you’ll ever have. Should your website be well designed and your business branded throughout it, then your website will be the ultimate connection between your business and your target market.
Turnkey web solution vs. online business!
With so many website packages and offers available today it’s hard to know which option is going to work for you and your business.
5000 baht for 5 page website + free domain, free hosting, 1 million emails unlimited space and a free box to put it all in.. sound familiar?
We could ask why we need five pages or even if five pages is enough. Could the business be delivered in one “well designed” page including corporate identity, product information, service and contact details?
The above idea is what’s commonly referred to as turnkey or “a straight out of the box web solution”. Depending on your business the above example may be a good option based on simple objectives.
A successful online business requires something extra to get ahead of its rivals.
A more strategic web presence and brand development should be the engine behind the business and drive it into success. Consultations and a firm understanding of your business will be a large part of getting the web design and brand right.
You want to get ahead of your rivals!
Strategic and creative branding, effective web applications, interactive viral marketing campaigns, online marketing are all important parts of your online business. these tools and strategies give your customer base the experience that will bring them in and also bring them back again and again, leaving a lasting impression on your target market.
By hiring professionals that know the web and it’s user behaviours inside out then the allotted budget will undoubtedly be hiring the time of web and business consultants. These people will supply well researched ideas based on internet trends communications and a world class skill set to develop and deliver the project over and above competitors.
Finding the right people that take time to understand and realise the business objectives will be the key to acquiring the website, brand and impact the business needs to succeed. Your chosen team will use the time to visualise exactly how to communicate the business strategically to the target market intended.
The “website” is merely a vehicle to transport a business, its product and it’s message to a target market. By finding the people that get to know the business and an effective way to communicate and deliver it, will be worth cent of the budget to be invested.