Overview
Modern, innovative and ethical health drink brand, product and delivery service for Bangkok. Raw + Honest was a startup set up in 2015 and acquired in 2018.
Challenge
As a startup the concept required naming, branding, packaging and ecommerce website design and development. To be the most accessible and professional service of raw juice supply in Bangkok, Thailand. Several competitors existed and our objectives were to be the leader in this space.
Solution
We arrived at a great name for the brand and evolved it throughout all branding, packaging, marketing communications and of course within the website. A clean and easy to use ordering system was designed and implemented with an SEO campaign to ensure no.1 spot for anything raw juice, detox and cold pressed juice search terms.
It was my first time running my own company since working in corporate all of my life. When we came up with the name Raw and Honest we knew then that was to be our brand name and got right behind it. The creative passion and ability from Mediacake did wonders and we will never forget our first order through the website. Everything about the brand and website worked perfectly for what we set out to achieve.
Sivarat Jitsornchai
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