How To Increase Sales With a Modern Website Design
A well-thought and well-designed eCommerce website can mean the difference between making more cash or having a higher bounce rate. The most basic purpose of your site is to make it appear effortless, quick and stress-free for your visitors to buy stuff from you. Regardless of how eye-catching your online advertisements are, if your website does not look conducive for potential customers, they will only leave as soon as they entered.
Nobody wants to buy from a stall that is dirty
and cluttered unless they have no choice. However, there are many online business rivals that
customers can choose from so you have to take web design seriously.
Make your adword dollars worth their value by making your web visitors linger and look around longer. Thus, when you are designing or planning to improve your website, make sure to consider the following:
A visitor’s decision to make a purchase is
influenced by every single feature found in your website. The images, the
layout, the presence of contact or feedback forms, all of these affect their
choices. It will significantly benefit your web design if you try to put
yourself in your visitors’ shoes to see and feel and what they will see and
feel when they visit your site.
Providing your site visitors an excellent
experience reinforces their trust and confidence in you. They will eventually
come back and patronize you for their needs. Aside from immersing yourself in
what your site visitors may experience, you can also enlist a friend or hire
somebody to give a second opinion.
Let them describe and evaluate how useful your
website is, how easy it is to navigate within site, how visually appealing it
is, and how satisfied they were overall in using your site.
Customers are more comfortable with websites that
have a minimalist design than with a site with a confounding layout that
intimidates them. Thus, to improve your website’s conversion rates, you have to
give it a simpler look. Remove any unnecessary option or information. Neutral
colors, subtle design themes, and lots of white spaces help your visitors focus
on one detail at a time on your website.
Do away with distracting links, images, and
videos. The flow and layout of the text, titles, and other media should
encourage visitors to continue navigating around. Your calls to action should
be short, simple, and seen clearly: “download now,” “subscribe
here,” “click here to
buy.” The overall design should give off a professional, austere
This is in contrast to some intimidating websites that have content arranged in a way that each one is competing for the visitors’ attention. Web design platforms such as WordPress , Shopify or our favorite Woocommerce have these themes which you can apply. At the same time, these themes still require focused design attention and customisation to align toward your exact online objectives. In fact it’s often best to start from scratch while using some theme’s as a guide for user interface ideas and experiences.
The Shopping Cart Button
The shopping cart button is an essential part of
your eCommerce website. In the real world, shopping carts offer customers
convenience. It’s also the same in the virtual market. Most e-commerce websites
have a shopping cart icon in their pages to enable users to see what they have
already picked while shopping online. It also reminds the customers that their
purchase is in progress.
Conversion rates have been shown to increase
whenever a cart button is visible during the entire time the visitor is
browsing your website. The design of the cart button is usually shaped like an
actual shopping cart although the button design can vary from company to
company. What is important is that the button should appear more conspicuous
than the background. Using bright colors and larger shapes can make the button
easy to find.
Web design is not all about smoke and mirrors. It
should promote transparency and honesty to boost conversion and retention
rates. Consequently, your website’s plan should be clear and straightforward
when it comes to the price of the products or services you are selling. Make
them feel that you are a trustworthy merchant. The website’s design should
reinforce that positive feeling. Complicated or intimidating designs may make
your visitors feel that they are being lured into a trap.
Display your pricing information as it is, in a
page that is easy to access from the homepage. Make that information easy to
understand. The pricing information of the product or service also applies to
price information for the shipping.
Let your visitors immediately see and know the
shipping costs and the shipping policies they need to know. Show this relevant
information to them. This would help eliminate shopping cart abandonment.
Design your website in such a way that they will see the total cost they need
to pay, including the breakdown of the charges.
If you’re looking for a website design agency in Bangkok that has experience in creating modern websites that convert, Get in touch today to see how we can help.