How to Increase Sales With A Minimalist Web Design
Minimalism has taken an integral role in every
aspect, and elements of it are found in almost any period, from art to
architecture. The principle that less is more has a timelessness to it, and
now, it can even be applied to our lifestyle. To that end, brands and
businesses have shifted their gears to minimalism as it maximizes only the
necessary elements in achieving a simple yet effective design. Concise details
and space are factors that make or break the trending aesthetic, and the main
reason why it is powerful is that it strips down the fluff and promotes honest
communication between the brand and its audience.
Getting Started: Familiarize yourself with minimalism.
Minimalism isn’t as essential as you would think,
nor does it mean just slapping your products on a white or black background and
call it a day. It’s the art of less, which challenges how you highlight the
critical elements of your design without relying on complexity to make your
visual presentation pop. As mentioned above, it values communication above all
else. Your content is the priority, and your design should act as support, not
as a distraction. Before you can fully sketch the details of minimalism though,
there are some fundamental pillars to consider.
1. Know your content and what you want to feature
The core of minimalism is to remove clutter in
your design. This helps your viewers take in your vision without abstract
disturbances. The clean space promotes simple navigation that anchors the eyes
to what matters most: your content, with the bonus of being aesthetically
2. Your website or design can achieve better performance
In this digital day and age, mobile devices and
online presence are vital aspects of any business. Minimalist design assures a
responsive website, and having fewer objects allows it to load faster. It is
more accessible to achieve compatibility to any screen as well – from
smartphones to desktops, allowing for more dynamic flexibility despite having
3. Help your audience focus on your work
According to the renowned research of Princeton
psychologist George A. Miller, the average adult brain can store between five
and nine chunks of information in their short-term memory. This allows you to
focus attention, resist distractions, and absorb the information you’re seeing.
It’s critical to minimize the cognitive load of your viewers so your viewers
can easily digest your product, and minimal aesthetics paired with strong
usability is key to excellent user experience — the little the elements in your
design, the more space your audience has to understand your brand.
4. Keep your design balanced
Minimalism isn’t just about reducing waste – it
should be about prioritizing what matters in your message without sacrificing
detail or your concept. When your output is too little, your product becomes
unclear, and will eventually have your audience scrolling past it. Functional
minimalism should involve clean and readable design, and that applies to either
typography or imagery. The goal is to use these as focal points to achieve a
If you’re looking for a minimal web design resources within a Bangkok based agency then feel free to get in touch for a free consultation!