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How to Increase Sales With A Minimalist Web Design

How to Increase Sales With A Minimalist Web Design

Minimalism has taken an integral role in every aspect, and elements of it are found in almost any period, from art to architecture. The principle that less is more has a timelessness to it, and now, it can even be applied to our lifestyle. To that end, brands and businesses have shifted their gears to minimalism as it maximizes only the necessary elements in achieving a simple yet effective design. Concise details and space are factors that make or break the trending aesthetic, and the main reason why it is powerful is that it strips down the fluff and promotes honest communication between the brand and its audience.

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Getting Started: Familiarize yourself with minimalism.

Minimalism isn’t as essential as you would think, nor does it mean just slapping your products on a white or black background and call it a day. It’s the art of less, which challenges how you highlight the critical elements of your design without relying on complexity to make your visual presentation pop. As mentioned above, it values communication above all else. Your content is the priority, and your design should act as support, not as a distraction. Before you can fully sketch the details of minimalism though, there are some fundamental pillars to consider.


1. Know your content and what you want to feature

The core of minimalism is to remove clutter in your design. This helps your viewers take in your vision without abstract disturbances. The clean space promotes simple navigation that anchors the eyes to what matters most: your content, with the bonus of being aesthetically pleasing.


2. Your website or design can achieve better performance

In this digital day and age, mobile devices and online presence are vital aspects of any business. Minimalist design assures a responsive website, and having fewer objects allows it to load faster. It is more accessible to achieve compatibility to any screen as well – from smartphones to desktops, allowing for more dynamic flexibility despite having fewer components.


3. Help your audience focus on your work

According to the renowned research of Princeton psychologist George A. Miller, the average adult brain can store between five and nine chunks of information in their short-term memory. This allows you to focus attention, resist distractions, and absorb the information you’re seeing. It’s critical to minimize the cognitive load of your viewers so your viewers can easily digest your product, and minimal aesthetics paired with strong usability is key to excellent user experience — the little the elements in your design, the more space your audience has to understand your brand.


4. Keep your design balanced

Minimalism isn’t just about reducing waste – it should be about prioritizing what matters in your message without sacrificing detail or your concept. When your output is too little, your product becomes unclear, and will eventually have your audience scrolling past it. Functional minimalism should involve clean and readable design, and that applies to either typography or imagery. The goal is to use these as focal points to achieve a functional design.


If you’re looking for a minimal web design resources within a Bangkok based agency then feel free to get in touch for a free consultation!

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