How Proper Web Hosting Can Boost Your SEO Efforts – Our Guide
When you want to attract customers to your business, it’s important for you to give consideration to things other than the aesthetic look of your brand. Creating a stunning website is good, but your efforts will go to waste if you don’t manage to get anyone onto the site, to begin with. If this is the case for your site, you will need to improve your SEO. This way, people will discover and visit your site more often. One of the most important things in SEO is web hosting. Although the two seem to be completely different, your web hosting option actually has quite an effect on your SEO. Here’s how:
A quality web host will increase your uptime percentage
Uptime percentage refers to the time that your
website is online, while downtime percentage refers to the amount of time that
your website is offline. If your site goes offline, there is a chance that your
SEO rankings will be affected. A great web host can help you raise your uptime
percentage and keep your site online for longer. The higher your uptime percentage,
the more visible your site is on search engine results.
A quality web host can speed up your page load time
Your SEO rankings will be affected if your site’s
page cannot load quickly. Hardly anybody wants to wait for more than 60 seconds
for a page to load up. Your site’s speed swings all the time, so you need to
check it from time to time. You can improve your load time by changing the
coding of your site or your content. Yet, these two are not the only factors.
Other host-related factors are your hard drive technology, content delivery
network, and content management system. All of these things have an impact on
the loading time of your website.
A reliable web hosting service will resolve your IP addresses
An IP address can cause many issues if you don’t know how to optimize it. Your website will be ranked based on the IP address of the searcher’s country. This means that your ranking is not the same in every country when people search online. One more thing to remember is that if your IP address is in one country, your site will load up slowly in another. You can solve these problems by getting a website host that can provide you with the right server. This depends on where your target group is, as you will want to serve them by finding a host that is in that country.
A web host
will secure your website
Security is essential when you want to boost your SEO rankings. An unsecured site is like having a door opened for attackers to come in and get your website getting banned on Google. Not only that, but the malware will be able to creep into your site if your security is low. This may potentially result in your site being blacklisted. You can ensure your site’s safety by finding a web host that provides strong security technology and malware removal options.
A web host
can help you transfer to HTTPS
Hypertext Transfer Protocol Secure (HTTPS) is extensively used for secure communication on the internet. To shift your site to HTTPS, you need to have Secure Socket Layer (SSL) support. Figuring this out can be rather complicated and potentially take up a lot of your time. Hiring a web host that has TSL/SSL certificates will be considerably more convenient. Seeing as Google announced that SSL will have an effect on SEO ranking, it will be a good move for you to get this done as soon as possible.
A web host
can help when technical problems occur
You never know when technical problems may occur
to your website. It is best to fix those issues as soon as they arise. This is
why you should get a web hoster to look out for you. Make sure that the web
hoster you work with has tech support is available around the clock and that
the support staff is made up of professionals.
You would be surprised as to how much good a
proper hosting service can do for your site. Not only will they make your
website faster and more stable, but also keep it secure.
If you’re looking for a proper web hosting agency in Thailand, get in touch with us to see how we can help