E-Commerce Web Design: 3 Things Your Homepage Is Missing
E-commerce businesses are all the rage nowadays, with companies across the globe taking their retail businesses to the web to market their brands and sell their products. Now, consumers are practically overwhelmed with the plethora of online opportunities when it comes to shopping for products.
As an e-commerce business, you need to mark your place on the web by creating a robust website with a great homepage. Your homepage, being the introductory page of your site, has to represent the entirety of your brand in a single glance, and thus should be the focus of your web marketing efforts.
Unfortunately, some web designers tend to miss out on a few vital aspects of a website homepage. Here are three elements on your homepage that your web designer shouldn’t forget to incorporate:
Did you know that 57% of consumers will only patronize businesses if it has four or more stars? For this reason, you have to look for customer reviews about your products and services that you can feature on your webpage. Put the positive reviews in the spotlight, but take note of the negative reviews too as notes for improvement.
2. A Search Bar
We live in an era dominated by search. Users go online and visit websites to look for specific information, products, and services. When they land on your web page, chances are they want to look at your list of products and services further. But one glance at your homepage will determine whether they leave your page or stay and search. If your homepage doesn’t have a simple search bar, then you’re making it hard for potential customers to find what they’re looking for. So, don’t forget to equip your site with a search bar that’s visible on every web page, especially your homepage. That way, users can easily and quickly look for items.
3. Virtual Enhancements
While e-commerce business continues to be popular with consumers, the problem with its rising popularity is the business competition. Because of all the competitors out there, your e-commerce website needs to stand out. As far as a homepage is concerned, what better way to mark your territory in the market by incorporating visual enhancements? Your e-commerce site should consider using augmented and virtual reality to wow consumers.
Designing a great e-commerce site should be pretty straightforward and relatively easy. If you’re in the market for web designers in Bangkok, make sure to hire an expert that won’t forget the essential homepage elements we’ve listed above.
With all these elements integrated into your site, you can provide the best possible experience to your users, translating into overall success for your e-commerce business.
If you’re looking for a web design agency in Bangkok to redesign your eCommerce homepage, get in touch with us!