E-commerce businesses are
all the rage nowadays, with companies across the globe taking their retail
businesses to the web to market their brands and sell their products. Now,
consumers are practically overwhelmed with the plethora of online opportunities
when it comes to shopping for products.
As an e-commerce business,
you need to mark your place on the web by creating a robust website with a
great homepage. Your homepage, being the introductory page of your site, has to
represent the entirety of your brand in a single glance, and thus should be the
focus of your web marketing efforts.
Unfortunately, some web
designers tend to miss out on a few vital aspects of a website homepage. Here
are three elements on your homepage that your web designer shouldn’t forget to
Did you know that 57% of consumers
will only patronize businesses if it
has four or more stars? For this reason, you have to look for customer reviews
about your products and services that you can feature on your webpage. Put the
positive reviews in the spotlight, but take note of the negative reviews too as
notes for improvement.
2. A Search Bar
We live in an era dominated
by search. Users go online and visit websites to look for specific information,
products, and services. When they land on your web page, chances are they want
to look at your list of products and services further. But one glance at your
homepage will determine whether they leave your page or stay and search. If
your homepage doesn’t have a simple search bar, then you’re making it hard for
potential customers to find what they’re looking for. So, don’t forget to equip
your site with a search bar that’s visible on every web page, especially your
homepage. That way, users can easily and quickly look for items.
3. Virtual Enhancements
While e-commerce business
continues to be popular with consumers, the problem with its rising popularity
is the business competition. Because of all the competitors out there, your
e-commerce website needs to stand out. As far as a homepage is concerned, what
better way to mark your territory in the market by incorporating visual
enhancements? Your e-commerce site should consider using augmented and virtual
reality to wow consumers.
Designing a great
e-commerce site should be pretty straightforward and relatively easy. If you’re
in the market for web designers in Bangkok, make sure to hire an expert that
won’t forget the essential homepage elements we’ve listed above.
With all these elements
integrated into your site, you can provide the best possible experience to your
users, translating into overall success for your e-commerce business.
If you’re looking for a web design agency in Bangkok to redesign your eCommerce homepage, get in touch with us!