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Best Design Practices_ What to Know About Single-Page Websites

Minamal Website Design

When it comes to web design, the minimalist approach has become very ‘in’ these days. Web designers prefer an uncluttered design, ample white space, flat design, and lesser visuals such as color, images, texts, and videos. They may even opt for a single-page website.

Speaking of a single-page website, it seems to be more preferable to a multi-page website these days. Web designers love the fact that a single-page website is easier and faster to create, while clients appreciate its easy maintenance, smooth navigation, and its simple yet professional look.

Today, we will tell you why a single-page website is considered the best design practice today and give you some tips on how to create one.

Single Page Website Wireframe

What’s a Single-Page Website?

Simply put, a single-page website is what its name suggests—a site that consists of only a single page. But technically speaking, a single-page website makes use of only one HTML page, which means all of its contents are placed on that page. When you click on a navigation link, you are merely forwarded to an HTML anchor elsewhere on that page. It won’t necessarily lead you to another page. We bet you might have encountered some websites utilizing this design practice, as the single-page website is slowly becoming more popular and useful for multiple reasons and purposes.

The Benefits of a Single-page Website

The demand for complex contents that are useful for online consumers requires every website to have multiple pages. When it comes to employing SEO strategies, you will not be able to do so with a single-page site. It will affect the organic traffic performance and online visibility of your website.

But on a positive note, a one-page website is more responsive and provides better mobile UX. Such websites give UI/UX designers freedom in terms of layouts and visual effects. There are various reasons why some people opt to have a single-page website. In most cases, a single-page website is used for the following sites:

  • Personal websites
  • Portfolios
  • Resume pages
  • One-time events
  • Landing pages
  • Brochure websites
  • Single-product websites

Tips for Creating a Single-page Website

Now that we’ve understood what a single-page website is and why some people, be they web designers or clients, choose to have a website with a single page, we’ll provide you with some tips on how to create one and make the most out of it:

Prioritize positive user experience
  • Break text into sections – Most single-page websites have a small amount of textual content. But trying to fit all of it on one page can be rather overwhelming for your users. That said, it’s best to come up with a clear and easy-to-follow visual structure, and you can do so by breaking your contents into sections. You can create segments using different header styles, background colors, overlays, and other means.
  • Have a visual hierarchy – It’s also best to make use of visual hierarchy in order to organize your UI content on one page. This visual hierarchy has to do with size, color, contrast, proximity, and repetition. Usually, an F-pattern is more applicable to a large amount of textual content, while a Z-pattern suits pages that aren’t focused on copy. You may utilize both, but be careful not to overwhelm the page with too many patterns. Your page should be concise yet appealing.
  • Utilize alternative navigation – Since a single-page website has to contend with only one page, that can lead to endless scrolling which can be quite confusing for some users. To avoid that, make use of alternative navigation. You can use sticky menus that will allow people to quickly jump to different sections of your content. Also, utilize anchor links and a back-to-top button to keep the UX pleasant and intuitive.
  • Add call to actions – Finally, do not forget to include a call to action (CTA). CTA is perfect for single-page websites. Typically, single-page websites are created for one specific purpose such as contact form submission, mobile app download, or email sign-up. That said, a CTA on a single-page website is highly relevant and useful.
Add Call To Actions

If you’re looking for a quick one page website or Landing page for your small business, get in touch today! We’re a website design agency in Bangkok. Contact us for a custom quotation if your looking for something bigger.

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