Best Design Practices_ What to Know About Single-Page Websites
When it comes to web design, the minimalist
approach has become very ‘in’ these days. Web designers prefer an uncluttered
design, ample white space, flat design, and lesser visuals such as color,
images, texts, and videos. They may even opt for a single-page website.
Speaking of a single-page website, it seems to be more preferable to a multi-page website these days. Web designers love the fact that a single-page website is easier and faster to create, while clients appreciate its easy maintenance, smooth navigation, and its simple yet professional look.
Today, we will tell you why a single-page website
is considered the best design practice today and give you some tips on how to
What’s a Single-Page Website?
Simply put, a single-page website is what its
name suggests—a site that consists of only a single page. But technically
speaking, a single-page website makes use of only one HTML page, which means
all of its contents are placed on that page. When you click on a navigation
link, you are merely forwarded to an HTML anchor elsewhere on that page. It
won’t necessarily lead you to another page. We bet you might have encountered
some websites utilizing this design practice, as the single-page website is
slowly becoming more popular and useful for multiple reasons and purposes.
The Benefits of a Single-page Website
The demand for complex contents that are useful for online consumers requires every website to have multiple pages. When it comes to employing SEO strategies, you will not be able to do so with a single-page site. It will affect the organic traffic performance and online visibility of your website.
But on a positive note, a one-page website is more responsive and provides better mobile UX. Such websites give UI/UX designers freedom in terms of layouts and visual effects. There are various reasons why some people opt to have a single-page website. In most cases, a single-page website is used for the following sites:
Tips for Creating a Single-page Website
Now that we’ve understood what a single-page
website is and why some people, be they web designers or clients, choose to
have a website with a single page, we’ll provide you with some tips on how to
create one and make the most out of it:
Break text into sections – Most single-page websites have a small amount of textual content.
But trying to fit all of it on one page can be rather overwhelming for your
users. That said, it’s best to come up with a clear and easy-to-follow visual
structure, and you can do so by breaking your contents into sections. You can
create segments using different header styles, background colors, overlays, and
Have a visual hierarchy – It’s also best to make use of visual hierarchy in order to organize
your UI content on one page. This visual hierarchy has to do with size, color,
contrast, proximity, and repetition. Usually, an F-pattern is more applicable
to a large amount of textual content, while a Z-pattern suits pages that aren’t
focused on copy. You may utilize both, but be careful not to overwhelm the page
with too many patterns. Your page should be concise yet appealing.
Utilize alternative navigation – Since a single-page website has to contend with only one page, that
can lead to endless scrolling which can be quite confusing for some users. To
avoid that, make use of alternative navigation. You can use sticky menus that
will allow people to quickly jump to different sections of your content. Also,
utilize anchor links and a back-to-top button to keep the UX pleasant and
Add call to actions – Finally, do not forget to include a call to action (CTA). CTA is perfect for single-page websites. Typically, single-page websites are created for one specific purpose such as contact form submission, mobile app download, or email sign-up. That said, a CTA on a single-page website is highly relevant and useful.
If you’re looking for a quick one page website or Landing page for your small business, get in touch today! We’re a website design agency in Bangkok. Contact us for a custom quotation if your looking for something bigger.