The global pandemic has caused significant changes in how businesses market their products or services online. Despite the health crisis, companies can still grow and reach their clients by tweaking some marketing strategies and adopting new ones suggested by your chosen Digital Marketing Agency. So, how can you make your business stay afloat online in the time of COVID-19?
Here are some tips to help you survive the pandemic and grow your business:
Have a Dedicated Covid-19 Page
One of the best things that you can do for your customers today is to let them know how the pandemic is affecting your business. You need to provide information on how your company is responding to COVID-19, and you need to do this on a dedicated page that is easy to find and update. By doing so, you get to easily keep your customers updated and well-informed.
Create an Announcement on the Home Page
An announcement on your site’s home page doesn’t only let users know that you’ve updated the site to reflect the current situation, but it is also a chance for you to reassure your customers what steps you are taking to meet the demands of your products or services. For your home page, keep your announcements detailed yet brief. You can always direct your customers to your dedicated page for COVID-19.
Assess Your Running Google Ads Campaigns
At this time, some of your ads may not work, while others may be soaring. Make sure to reassess your running ad campaigns. It will help you save more money and allow you to focus on campaigns that are valuable during a health crisis.
One way to do this is to look at your Cost-Per-Click (CPC). Another thing to do would be to include your announcements or information about COVID-19 as site links.
Use This Time Well
Now, this has nothing to do with marketing, but rather, putting a focus on being a human and surviving this crisis. We don’t know how long this will go on, so make sure to use your time wisely.
Don’t spend too much time on your marketing, especially if you don’t feel up to it. There are so many things that are going on today that are difficult to process. You are allowed to take a break. Remember, you and your loved ones are more important than anything else right now.
Website marketing remains crucial despite the global pandemic. However, due to current circumstances, strategies need to change. Therefore, you need to update your marketing strategies to stay relevant during these trying times. With the tips mentioned above, you will be able to make your business relevant amidst the health crisis that the world is facing today.
If you need help with your online marketing, you can always hire the help of a digital marketing agency today. You will find that most agencies are running promos or discounts to survive the pandemic, which may be an excellent chance for your business to have professionals handle your marketing side amidst a crisis.
We are a Bangkok-based digital marketing agency that has helped plenty of businesses grow in the digital world, whether it’s web design, SEO services, or even web hosting. Contact our team today to find out more about our services.