6 Tips to Increase Sales for Your Online Fashion Brand – What to Know
When you run a fashion business online, it’s imperative that your marketing strategy is carefully planned out. Online stores are, of course, different from physical retail stores, which means that your marketing plan needs to be different as well. Below are several tips that you can follow to increase sales for your brand.
1. Retarget Shoppers
It’s common to see a shopper view a certain product, add it into their shopping basket, but then leave the site without finalizing the purchase. You can target these users by placing reminder ads that make them see the product again. This will make them consider purchasing it once again, and most of the time, it works! In addition, if they haven’t visited your site for a long time, you can offer promotional discounts to bring them back.
2. Create Promotions For the Holidays
Take advantage of the holiday season by sending out emails to your customers to notify them about the promotions and discounts that you have on your site. This way, you get to promote your products, and your customers are also likely to share these discounts with their friends and family. You should also share your promotions through your brand’s website and social media pages as well.
3. Take Advantage of Special Occasions
Don’t limit your campaigns or promotions to Christmas or birthdays. There are many special occasions that you should take advantage of, such as Mother’s Day, Father’s Day, Easter, Valentine’s Day and so on. Depending on your brand, you should consider releasing new items that go on these occasions. For example, you can advertise matching couples’ outfits for Valentine’s Day or create a “Gift Guide For Your Mom” on your site to promote your products.
4. Create Useful Style Guides
If your brand offers products that vary in style, you can give your customers new ideas to mix and match the clothing items by creating style guides on your website. This is so that your customers can see how great your items look when worn together, and they will be more likely to purchase more than one piece! Don’t forget to put descriptions on all of the items used in the guide so that your customers can find them.
5. Partner With Influencers
When it comes to digital business, nothing is more influential than having trusted influencers with a huge follower base to promote your product, whether it’s bloggers or vloggers. Just by having them review or recommend your products, you can get a large number of new customers to visit your site. With that said, make sure that you choose the right influencer. You need someone whose style fits with your brand well, not just someone with a large following.
In consonance with content creation, start incorporating visual elements into your website. This includes colors, background elements, even photos, and videos. Your goal is to create a visually appealing and highly functional website. As much as possible, you need to strike a balance between aesthetics and functionality
6. Connect With Your Customers
It’s very important that you continuously engage with your customers. Doing so will create a sense of community within your customers and your brand. What you should do is to come up with campaigns that your customers can identify with. For example, you can run a contest on social media platforms, such as Instagram or Facebook. Your customers can participate by taking creative photos relating to the concept and posting them to their account with the hashtag that you came up with for the event. This will create a buzz in the online community, and your brand will gain more exposure and new customers.
In an industry as competitive as fashion, you need to ensure your brand is on the cutting edge. A beautiful, responsive, and fast website will help you to considerably improve your bottom line.
If you are looking for a marketing agency in Bangkok to help you increase your sales online, get in touch with us to see how we can help.