6 Tips on How to Improve the UX Design of Your eCommerce Site
Nowadays, it’s not enough for brands to throw
their products in their audience’s face and tell them what said products do.
Every business should emphasize its character and value in order to attract an
audience, which is why User Experience (UX) design is such an essential aspect
of a brand. It helps capture people’s attention and make a brand more
Of all the things that need a good UX design, the
website is by far the most important, as it’s the first point at which people
can make contact with your brand. A website is particularly important for
eCommerce businesses, as they should make sure their site generates as many
purchases as possible. If you’re looking for ways to improve the UX design of
your eCommerce site, here are six things you need to keep in mind:
1. Branding Consistency
You need to emphasize your brand to the audience
to make sure that people know who you are and what you specialize in. If people
go on to a site that’s supposed to sell tools only to find that it sells toys,
guitars, and computers instead, they will feel uneasy. They won’t know exactly
what your brand does because of this inconsistency. Therefore, if you want to
make sure that your eCommerce site is generating the sales you’re after, you
need to make sure that your products remain consistent. The visual elements of
your site and the web design should also match the appearance of your brand and
emphasize its message.
2. First Impressions Are Everything
UX design is all about first impressions, as when
people feel good about your brand right off the bat, it will be much easier for
you to make them stay on your site. Every other positive element of your brand
will add more value to your brand, but if users’ first impression is negative,
then they will just help you break even. You have to make sure that your site
has a fast load speed and everything is as responsive as possible, as that’s
the key to building a good first impression.
3. Minimizing the Bounce Rate
When people don’t like something about your site,
they won’t want to spend too much time on it. The act of clicking away is
called a “bounce” and it has a significant impact on your website in terms of
general perception and technical performance. A high bounce rate will affect
your site’s rankings on search engines, which will reduce conversions, sales,
and traffic Therefore, you need to look for what’s causing those bounces and
address them as quickly as possible. Sometimes, you can fix those bounces
easily by increasing the size of the fonts or changing the colors of your
banner, but most of the time, it’s more complicated than that. You will need to
do research and find out what people need from your brand so you can cater to
4. On-Site Conversions
The most important Key Performance Indicator
(KPI) of an eCommerce site is the conversion, as that’s where your revenue is
generated. You want to make sure that people can complete their purchase as
quickly as possible, as that will be better for you and them. The more
convenient your site is to use, the more conversions you’re going to get. This
is why conversion sites are so popular nowadays, as they help minimize the work
you have to do while ensuring that people can quickly and effectively get what
they are looking for on your site.
5. Website Security
Another thing that you have to sort out is the
security and integrity of your website. Since people will have to provide you
with sensitive information such as their address, phone number, and credit card
information, you have to make sure you protect that data. You should work with
professionals to ensure that every element of your website is handled by people
with a thorough understanding of how to make a system secure.
6. Testing & Auditing
Your eCommerce website is comprised of many
different parts. When everything performs well, it will generate conversions
like how a well-oiled engine powers a car. However, when some parts of the site
are not up to par, that will have an effect on other parts of the site as well.
Therefore, you need to audit and test your site regularly to see what’s wrong
with it and how you can improve it.
If you’re looking for a website design agency in Bangkok, get in touch with us today! We specialize in creating modern, converting eCommerce websites at an affordable price.