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6 Tips on How to Improve the UX Design of Your eCommerce Site

6 Tips on How to Improve the UX Design of Your eCommerce Site

Nowadays, it’s not enough for brands to throw their products in their audience’s face and tell them what said products do. Every business should emphasize its character and value in order to attract an audience, which is why User Experience (UX) design is such an essential aspect of a brand. It helps capture people’s attention and make a brand more recognizable.

Of all the things that need a good UX design, the website is by far the most important, as it’s the first point at which people can make contact with your brand. A website is particularly important for eCommerce businesses, as they should make sure their site generates as many purchases as possible. If you’re looking for ways to improve the UX design of your eCommerce site, here are six things you need to keep in mind:

Branding Consistency

1. Branding Consistency

You need to emphasize your brand to the audience to make sure that people know who you are and what you specialize in. If people go on to a site that’s supposed to sell tools only to find that it sells toys, guitars, and computers instead, they will feel uneasy. They won’t know exactly what your brand does because of this inconsistency. Therefore, if you want to make sure that your eCommerce site is generating the sales you’re after, you need to make sure that your products remain consistent. The visual elements of your site and the web design should also match the appearance of your brand and emphasize its message.

First Impressions Are Everything

2. First Impressions Are Everything

UX design is all about first impressions, as when people feel good about your brand right off the bat, it will be much easier for you to make them stay on your site. Every other positive element of your brand will add more value to your brand, but if users’ first impression is negative, then they will just help you break even. You have to make sure that your site has a fast load speed and everything is as responsive as possible, as that’s the key to building a good first impression.

Minimizing the Bounce Rate

3. Minimizing the Bounce Rate

When people don’t like something about your site, they won’t want to spend too much time on it. The act of clicking away is called a “bounce” and it has a significant impact on your website in terms of general perception and technical performance. A high bounce rate will affect your site’s rankings on search engines, which will reduce conversions, sales, and traffic Therefore, you need to look for what’s causing those bounces and address them as quickly as possible. Sometimes, you can fix those bounces easily by increasing the size of the fonts or changing the colors of your banner, but most of the time, it’s more complicated than that. You will need to do research and find out what people need from your brand so you can cater to their demands.

On-Site Conversions

4. On-Site Conversions

The most important Key Performance Indicator (KPI) of an eCommerce site is the conversion, as that’s where your revenue is generated. You want to make sure that people can complete their purchase as quickly as possible, as that will be better for you and them. The more convenient your site is to use, the more conversions you’re going to get. This is why conversion sites are so popular nowadays, as they help minimize the work you have to do while ensuring that people can quickly and effectively get what they are looking for on your site.

Website Security

5. Website Security

Another thing that you have to sort out is the security and integrity of your website. Since people will have to provide you with sensitive information such as their address, phone number, and credit card information, you have to make sure you protect that data. You should work with professionals to ensure that every element of your website is handled by people with a thorough understanding of how to make a system secure.

Testing & Auditing

6. Testing & Auditing

Your eCommerce website is comprised of many different parts. When everything performs well, it will generate conversions like how a well-oiled engine powers a car. However, when some parts of the site are not up to par, that will have an effect on other parts of the site as well. Therefore, you need to audit and test your site regularly to see what’s wrong with it and how you can improve it.

If you’re looking for a website design agency in Bangkok, get in touch with us today! We specialize in creating modern, converting eCommerce websites at an affordable price.

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