6 Spectacular Web Design Trends to Follow in 2020 – What to Know
Web design trends for 2020 will focus on taking risks and making bold expressions using innovative mediums. While it’s still early to declare what to expect in the coming year, marketing experts, web designers, and business owners reveal their predictions for the trends that will dominate next year.
With that, below are the six trends to follow in 2020.
1. Personalized experience
It has already started to be a trend this year, and personalization will undoubtedly continue to be a significant theme in web design for 2020. Consumers will look for content and product recommendations that cater to their interests. That’s where data gathering through online surveys will be very helpful. Getting such data makes it possible to create consumer profiles that will allow you to customize the user experience.
2. Minimalist design
Websites that have several items going on at once will overwhelm visitors and cause the webpage to load slowly. To address this concern, companies will opt for simple layouts to make the website look cleaner and more pleasing to the eyes. Using white space is also a rising trend because it allows the website elements to stand out while achieving easy navigation.
3. Unique color patterns
Minimalist web designs will get a tinge of natural, lighter shades like bluish violet and green to provide contrast to the less saturated colors. Intense yet natural hues like marine blue and Bordeaux red will also accent the simplistic trend. This design trend allows users to concentrate on the website’s purpose instead of a cluttered design.
4. Voice technology
Integrating voice technology makes using search engines through voice commands possible. With voice-activated technologies becoming the rave nowadays, with the emergence of Siri, Alexa, and Google Voice, even visitors who have disabilities can engage with the website.
5. Dark mode
The dark mode is a crucial trend for user experience because it allows people to use their computer at night while reducing screen glare. People working the night shift can also work with less brightness. Aside from websites having a dark mode, mobile apps have begun implementing this version as well.
6. From mobile-first to mobile-only
With more people spending time on their mobile phones, there’s also the trend of ditching desktop website versions for mobile-only templates. Given the lesser time to get a user’s attention span, some businesses may prioritize the mobile layout since fewer people are accessing their website through big screens. Likewise, sites with a mobile template can rank higher on search engines.
Beyond web design
Web designers can perform more services for you to enhance your website. Ideally, the web designer works with someone who handles social media management to post updates on your behalf and respond to user comments.
It’s a plus if they can initiate Search Engine Optimization and Search Engine Marketing campaigns as well. That will only work if they can come up with a solid content strategy that explores limitless ideas from keywords. Finally, go the extra mile and have them produce marketing collaterals, such as posters, flyers, and banners.
Ask your web designer whether or not their team can handle these projects. It’s easier to deal with one supplier for multiple projects to maintain the quality of work.
If you’re looking for web designers in Bangkok, get in touch with us to see how we can help!