6 Great Features to Have in Your Startup’s Web Design
Startup owners need to build and launch a website to establish their presence online. Online presence establishes their credibility as an existing business for potential customers to contact. Thus, all aspects of web design should go towards consolidating customers’ trust in you. Only when you have established a certain level of trust can you begin contemplating on using your website to generate traffic and leads.
At the minimum, your startup’s website should
explain about your business and what value it can offer your potential
customers. You also need to drive curiosity and sustain interest in your
website’s visitors. Your startup website’s design should have the following
characteristics to achieve your confidence-building goals.
Clear and concrete Call-to-actions (CTAs)
Your call-to-action (CTAs) would depend on your
marketing objectives. If you want people to buy your products, consult your
services, or give their contact details, you need to spell it out clearly in
your web design. Surprisingly, many business websites have unclear or
over-the-top CTAs, which can waste customers’ valuable time and drives them
away. Thus, a startup like yours must have a clear CTA, which establishes your
credibility and seriousness in the business.
The CTA button should be found on a strategic
corner of your site. Its design should not be too distracting nor difficult to
find. The CTA should be short and easy to understand (examples: “Subscribe
now,” “Get a free estimate today,” “Click to shop”).
Fast loading times and optimized for search engines
To establish your online presence fast, you need
to design your website in a way that would make it easy for search engines to
look for you. A professional web designer can incorporate codes and elements on
your website to make your website more discoverable. If your website appears
first on search engine results of your target customers, it is more likely that
they will click your website. Fast loading times would not only make it easy
for search engines to find and display you but would also improve user
Easy and intuitive navigation
Improving user experience also entails making it
easy for your website visitors to look around and search for information about
you. Expect that people would have many questions about you, especially since
you’re a newcomer to the industry. Your website’s navigation hierarchy should
enable people to find the answers they are looking for easily. In your
website’s design, the “About us” tab should be visible, as well as “Products
and Services,” and “Contact Us.” These links are most likely the ones your
prospective customers would be clicking when they visit your site. Your site
should also let them jump from one webpage to another without clicking on too
Design elements consistent with your brand identity
Consistency in the design is key to making an
impact on your target customers’ collective psyche. The colors, shapes, lines,
and fonts you use should enable people to associate these design elements with
your brand, like how the arches of McDonalds and ribbon font of Coca-Cola
works. After deciding on these design elements, use them in your site, and
other marketing materials and platforms.
Optimized for mobile users
More and more people are using their phones to
browse the internet. However, your website would appear differently on phone
screens than when viewed on desktops and laptops. Thus, you need to design your
website to make it aesthetically-pleasing and easy to navigate when browsed
from mobile devices.
If you’re looking for a web design agency in Bangkok to help create the perfect website for your startup, get in touch today for a free consultation!