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6 Great Features to Have in Your Startup’s Web Design

6 Great Features to Have in Your Startup's Web Design

Startup owners need to build and launch a website to establish their presence online. Online presence establishes their credibility as an existing business for potential customers to contact. Thus, all aspects of web design should go towards consolidating customers’ trust in you. Only when you have established a certain level of trust can you begin contemplating on using your website to generate traffic and leads.

At the minimum, your startup’s website should explain about your business and what value it can offer your potential customers. You also need to drive curiosity and sustain interest in your website’s visitors. Your startup website’s design should have the following characteristics to achieve your confidence-building goals.

Clear and concrete Call-to-actions (CTAs)

Your call-to-action (CTAs) would depend on your marketing objectives. If you want people to buy your products, consult your services, or give their contact details, you need to spell it out clearly in your web design. Surprisingly, many business websites have unclear or over-the-top CTAs, which can waste customers’ valuable time and drives them away. Thus, a startup like yours must have a clear CTA, which establishes your credibility and seriousness in the business.

The CTA button should be found on a strategic corner of your site. Its design should not be too distracting nor difficult to find. The CTA should be short and easy to understand (examples: “Subscribe now,” “Get a free estimate today,” “Click to shop”).

Fast loading times and optimized for search engines

Fast loading times and optimized for search engines

To establish your online presence fast, you need to design your website in a way that would make it easy for search engines to look for you. A professional web designer can incorporate codes and elements on your website to make your website more discoverable. If your website appears first on search engine results of your target customers, it is more likely that they will click your website. Fast loading times would not only make it easy for search engines to find and display you but would also improve user experience.

Easy and intuitive navigation

Easy and intuitive navigation

Improving user experience also entails making it easy for your website visitors to look around and search for information about you. Expect that people would have many questions about you, especially since you’re a newcomer to the industry. Your website’s navigation hierarchy should enable people to find the answers they are looking for easily. In your website’s design, the “About us” tab should be visible, as well as “Products and Services,” and “Contact Us.” These links are most likely the ones your prospective customers would be clicking when they visit your site. Your site should also let them jump from one webpage to another without clicking on too many links.

Design elements consistent with your brand identity

Design elements consistent with your brand identity

Consistency in the design is key to making an impact on your target customers’ collective psyche. The colors, shapes, lines, and fonts you use should enable people to associate these design elements with your brand, like how the arches of McDonalds and ribbon font of Coca-Cola works. After deciding on these design elements, use them in your site, and other marketing materials and platforms.

Optimized for mobile users

Optimized for mobile users

More and more people are using their phones to browse the internet. However, your website would appear differently on phone screens than when viewed on desktops and laptops. Thus, you need to design your website to make it aesthetically-pleasing and easy to navigate when browsed from mobile devices.

If you’re looking for a web design agency in Bangkok to help create the perfect website for your startup, get in touch today for a free consultation!

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© 2019 Mediacake Agency Co., Ltd.

© 2019 Mediacake Agency Co., Ltd.

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