5 Tips on How to Design a Website That Will Captivate The Audience
If you’re looking to establish yourself as a competitive business in the market today, you need to have an effective website that can generate sales, leads, and conversions. You need to make your site distinct from those of your competitors so that people can remember your brand and what you do. If you’re looking to improve your web design game, here’s how you can do that.
1. Have a defined goal
The first thing you need to do when you’re
looking to make a useful website is to think about what it’s going to be for.
Businesses today don’t just present products, they aim to answer a pain point
Therefore, it’s crucial that you learn what
people don’t like about the industry you’re in and capitalize on that. You need
to do the same thing when you’re designing a website. Find out what people need
before you start so that you can be sure to create a website that will give
them solutions to their problems.
2. Find pain points and address them
Once you have an idea of what your audience
needs, you’ll need to determine how to deliver on those demands. For example,
if you live in an area that’s not accessible to large logistics companies, you
may use that as an opportunity to launch a new company to answer that specific
Your website will need to emphasize how your
brand is different and why they should work with you. For example, you can have
a blog page on your site and one of your posts can be about why a local
logistics company would be better than a large-scale one. You can also show the
route to each neighborhood in the area, which is something that a large company
may not be able to provide.
This will show the audience how much care you put
into your work, which will help you establish a strong presence in the market.
3. Prioritize positive user experience
Another crucial element of web design that you should always be concerned about is user experience. When your website is pitted against another with similar features, functions, and services, it’s imperative that you find a way to set yourself apart. One way you can do this is by creating a positive user experience.
If one site has the same functions as another,
but one loads faster and has a smoother screen transition, which one would you
be more likely to use? The answer will almost always be the one with a better
UX, so you’ll need to find a way to stay one step ahead of what other companies
4. Always add more value to your site
The key to running a successful business is to
provide value to the customers, which is something that every company should
strive to achieve. It’s no longer enough to put your products on display then
tell people to buy them. Nowadays, you need to give prospective buyers more
than just products.
For example, you can add a customer support section
to your site where they can talk to your staff in real-time. You can also add a
loyalty section to your website, where longtime customers can log on and get
special offers. These are things that will make your site valuable and help it
stand out from the pack.
5. Make it easy to navigate
Navigation is arguably the most important thing
you need to think about when designing a site. It won’t matter how good your
services are if people can’t access the features they’re looking for. The
general rule of thumb for navigation design is to make pages accessible in
three clicks or less. This will ensure that your site is easy to navigate,
which is an integral part of the success of your website.
If you need help designing a website that will improve your business, Mediacake is your best option – we’re a website design agency in Bangkok. Get in touch with us today to see how we can captivate your audience.