5 Tips in Designing an Effective E-Commerce Website
There are many
considerations when making website design, and even more so if it is an
eCommerce one. Unlike traditional sites, eCommerce websites don’t only convey
information to your audience but give them an enjoyable online shopping
experience as well. If the site isn’t making sales, you’d be better off without
That said, how do you
create an eCommerce website that will entice customers into purchasing your
products? Here are five tips you can follow to do just that:
1. Keep everything consistent
Consistency is vital when
it comes to tying your products to your brand. Make sure that your website
looks uniform in every way, shape, and form, along with your products. From
text to images, every aspect of your eCommerce site has to work in harmony. By
doing this, not only are you creating an aesthetically pleasing website, but it
helps customers understand what your website is all about. For example, if
you’re selling toys, make your website colorful and fun! If you’re selling
luxury cars, make your website sleek and bold.
2. Highlight your products
Your website was built to
sell products, so make sure that the site displays your products with
high-quality images. Pictures are what your clients see first, and if it looks
good, it can entice them to make a purchase. It is also important to showcase a
“real” image of the product—how it looks in the real world. Also,
support your images with informative descriptions.
Remember, your customers
cannot touch or feel your product, so you’ll have to describe it in such a way
as if they’re there examining the product in person. Finally, make sure that
the website’s layout is easy to navigate. Especially if you’re showcasing
hundreds of products, your website needs to be intuitive enough for users to
find what they need.
3. Create a useful shopping cart
The shopping cart is one of
the most critical aspects of an eCommerce website. Unfortunately, many sites
tend to ignore this function. When designing your shopping cart, you should
allow your customers to add, delete, or move products around easily. Make sure
that the names and images of each product link back to their pages. Also, add a
search bar just in case a user needs to look for a specific item in the cart.
Don’t forget to add a “continue shopping” button as well, in case
customers want to go ahead and look for more products.
4. Display shipping rates
Shipping costs play a huge
role in helping a customer decide whether or not they want to purchase the
product. In best-case scenarios, you’ll be able to offer free or very cheap
shipping costs. Otherwise, a high-shipping price means that the customer might
as well visit a physical store and make a purchase.
5. Make checkout quick
Sometimes, customers are in
a hurry to purchase a product, and the last thing they want is having to
register before completing the purchase. When designing your check out process,
make sure to add a “guest checkout” option. This allows users who
regularly purchase from you to use their accounts, while first-time users who drop
by without logging in can still make a purchase.
Remember, the purpose of
your website is to sell products. By allowing your customers to find their
products quickly, checkout easily, and enjoy little to no shipping fee, you’ll
be making plenty of sales in no time at all!
If you’re are looking for professional e-commerce website designers in Bangkok to help you design an effective e-commerce website, get in touch with us to see how we can help!