The process of putting a website together can be
complex, time-consuming, and packed with anxiety, to say the very least. When
challenging external factors are involved, it’s safe to assume that the process
is only going to be more difficult. Often perceived to be a job that takes more
than one person to handle, website creation requires one to be consistent,
detail-oriented, creative, and most of all, patient.
From designing a flowchart to coding the website itself, creating a website involves putting the pieces together, with every step being imbued with its own level of complexity. Out of all the different factors and processes to consider, there’s one particular part of the process that merits careful attention to detail: the website design.
The challenge of synergism
A well-planned, consistent, and professionally-executed website design is vital to optimizing a website to create an optimized user experience (UX) and meet business objectives. It is important to understand that creating a website requires having every team member being in-sync throughout the process when designing separate parts of a website. This may be complicated at first, but it is still very much possible when you have a web design style guide.
Web design style guides make sure that every team
member is on the same page when dealing with their respective parts in the
website design process. A guide is also essential for ensuring that future
developments are consistent with the website’s appearance.
five-step guide to putting together a web design style guide
Here are five quick and easy steps to creating a
web design style guide that will keep the whole team’s goals aligned:
1. Study the brand
One of the biggest mistakes that web designers
often make when putting a style guide together is jumping in too quickly,
forgetting to understand the entire brand in depth. When you neglect to do your
homework, the chances of having to make major changes halfway through rises
dramatically. As a result, you may waste valuable time and money. Studying the
brand requires getting to know the story, mission, vision, and values behind
it. It’s also worth digging deeper into a business’s long-term plans for a
2. Define your typography
Unbeknownst to most web designers, typography is
actually 95 percent of a website’s design, which further emphasizes how
important it is to get it right. A website design’s typography is one of the
biggest communication tools for helping the website itself get its message
across to your visitors.
3. Put the
color palette together
Consumers and online users associate brands with
certain colors for a reason: businesses that utilize colors the right way
automatically make things easier for brand retention. Think about it: When you
see blue, you think of Facebook. When you see red, you think of Coca-Cola.
These associations are exactly why it makes sense to get your color palette
right. Establish a color palette in this particular order:
Primary colors: These colors will dominate your entire website and significantly
enhance brand retention. Make sure that there are no more than three shades for
your dominant colors, so choose wisely.
Secondary colors: After you select your primary colors, you’ll need to tie things up
properly with secondary colors that are complementary to your primary colors.
You can either use a color wheel or any guide on picking secondary colors
online to ensure the quality of your choices.
Tertiary colors: In some cases, you may have to choose a few tertiary colors to help
your primary and secondary colors stand out properly.
Establish a clear brand voice
The actual copy-writing of your website is what will make a world of difference between your website being able to convert and not achieving any success at all. During the first step of studying the brand, you’ll be able to understand its voice and personality is—two aspects essential for content creation. When laying out the framework for your brand voice, remember that the copy itself is what visitors will interact with the most, so ensure that it is written to cater to their preferences and needs.
Icons are the cherry on top for your website’s
design, as they function in a way that allows them to play a bigger role in
guiding visitors when navigating your website itself. When used properly, icons
give users an idea of what’s going on and what will happen next, essentially
imparting a sense of context in the process of using your website. Take every
aspect of your target audience into consideration when selecting the icons your
website is going to use so that misconceptions and misunderstandings are avoided
as much as possible.
Putting a web design style guide together is a
process that can prove to be a bit more complex than one might expect when
taking on the task without the necessary knowledge. By following this five-step
guide, however, you can put a web design style guide together as effectively as
possible for a much more effective and consistent final product.
If you’re are looking for web designers in Bangkok to help you design a professional website, get in touch with us to see how we can help!