For a website to be considered effective, several design rules have to be followed. From offering intuitive navigation to having a clearly displayed call-to-action, certain elements of web design are an absolute must. This is true regardless of the purpose of the website and the nature of the business it serves.
If you’re in the process of designing a website or updating your current one, then it’s important that you’re familiar with what these guidelines are. To help you with this, we’ve outlined a few of the most crucial ones you need to know about.
1. Stick to a color palette
One of the first decisions you’ll have to make relates to the overall color palette of the entire website. Colors play a huge role in not just the aesthetics. They can also contribute to easier usability for your visitors.
Find a color palette that is appropriate for your brand and then use it consistently across all your pages. Limit your choices to a maximum of three or four colors. This will ensure that your website looks cohesive and professional.
2. Organize the text elements
Textual hierarchy is a concept that you need to be familiar with, and it basically means organizing the text in a way that allows intuitive reading. You can achieve this by your choices of font face and the size of the actual text.
When choosing font faces, limit yourself to a maximum of two or three. Using more than that will add clutter to your website and it won’t look visually appealing. When it comes to sizing, you want to use different sized fonts to effectively add structure to your words. These will make any text you introduce easier to digest.
3. Ensure effective navigation
The navigation menu is the backbone of your website. It is what connects all the different pages and allows visitors to access them easily. You want to make sure that this is organized in a way that makes sense to the visitor.
Make sure this menu is located in a prominent place in the overall design. This way, people can easily access it from any point of your website, encouraging them to browse through your content and find what they need.
4. Limit decorative elements
While it’s nice to introduce graphics and other decorative elements to a website, it’s also important that it’s very easy to go overboard with this. You must avoid doing this as not only will your website load slowly, but too many nonfunctional elements will deter from what’s actually important.
Besides, too much clutter in the design will make your website look unprofessional. Today, it’s all about minimalism and the user experience, so you want to make design choices that are in line with those principles.
As you can see, less is more when it comes to website design. Follow these guidelines to ensure that you have a solid foundation for your website’s content to flourish and ultimately, bring more business in.
We provide professional website design services in Bangkok and we’d be happy to create a beautiful and highly-converting website for your business. Get in touch with us today!