4 Tips on Maintaining a Website for Entrepreneurs – Our Guide
With so many tasks at hand, it is easy for any entrepreneur out there to forget that websites must be maintained thoroughly. Unfortunately, this can be the downfall for most, as the site is one of the most critical aspects of the business. After all, without visitors, a company is going to enjoy little to no new customers, let alone maintaining loyal ones. Plus, even if visitors do come, if the website contains irrelevant information or is extremely annoying to utilize, it would drive potential customers away.
With that said, for every entrepreneur out there, here are four tips on maintaining a website to upkeep traffic and relevance:
1. Backup the Website
Before you carry out any changes or updates to your website, make sure it is backed up. The more often you back it up, the better. This ensures that should anything go wrong and you lose the entire database, you have the most recent snapshot of it to restore your website once more.
Trust us. You don’t want to be caught in the middle of an update when suddenly, you lose all your progress. This is heart-wrenching, not to mention demotivating.
2. Test the Functions
The functions you will test on the website will depend on its use. For example, if your website is an e-commerce site, check the purchasing features. Make sure that it works as intended. Any bugs or problems you discover should be addressed right away. After all, that’s the primary function of an e-commerce website.
Of course, you will have to test as many functions as possible but focus on the mission-critical ones first. Make sure everything works as intended, free from bugs and problems.
3. Update the Website
If you find that your website is slower than usual, you will need to go ahead and update it. Update all the themes, plugins, and other core of your website to ensure that it is performing at its best and as fast as possible. Sometimes, overloading your site with plugins can also affect your performance. Updating your website can also mean removing any unnecessary plugins to boost its performance significantly.
Security-wise, ensure that your website enjoys the most up-to-date security updates. Attackers are continually finding ways to penetrate your site. By keeping your site updated, you make it harder for anyone to attack your website and cause havoc.
4. Test the Loading Speed
One of the critical things you must check is your website’s loading speed. If it takes too long to load, even the most patient of visitors can end up clicking away from your site and looking at one of your competitors instead. Not only will you lose customers, but you will also drop in rank, as search engines use the loading speed as one of the factors to rank your website.
Check the loading speed on both desktop and mobile devices. That way, you can determine which ones are in greater need of optimization to enhance the loading speed. Things you can do to speed up your website can include optimizing images, reducing file sizes, and so on.
Website maintenance is just as essential as other business functions. It acts as your online company where people around the world can reach you to do business or look for answers. If you ignore your website, you put your business in peril, ruining your company’s reputation and brand image. If you pay attention to your website, you ensure that every visitor is satisfied with their visit, causing them to come back to you for more and possibly recommending others to turn to you as well. This is what you want to happen precisely as an entrepreneur to attract potential customers to learn more about you.