4 Design Tips to Increase Sales Conversion on Your E-Commerce Site – What to Know
A recent case study was conducted about selling products on an e-commerce platform. At the end of the study, it was discovered that its revenue significantly increased because of one small yet significant change — allowing customers to filter options. What does it mean to you and your customers then?
As the website owner, the study implies that you have to optimize your site to offer a seamless navigation experience for your customers. In essence, selling your products on your e-commerce website isn’t only the main focus. Providing customers with excellent user experience can make all the difference in increasing your sales conversion.
That said, here are four web design tips that can improve the user experience on your site, and consequentially increase your sales conversion.
1. Know what your customers are looking for
When it comes to web designs, you have to understand what your customers are looking for. This will include knowing two crucial factors — customers who visit your page and want to browse over your products and customers who know what they want.
With these in mind, optimize your site in a way that it will cater to both groups of customers. Optimizing your website means structuring your entire layout and product display, improving your site speed and navigation, and augmenting its overall site performance. Ultimately, you want to make sure that customers will easily find what they’re looking for.
2. Create or boost your site’s personality
An e-commerce website isn’t just an online store or a digital representation of your business. Your site serves as the face of your brand – it has its own image and identity. While you want to ensure your site perfectly represents your business, its character and personality should also appeal and resonate with your target market.
3. Harness the potentials of quality imagery
When it comes to e-commerce business, photography is everything. Know that people are naturally visual. So, when they’re looking for products, they will be first drawn to the photos of your products. It’s not like a brick-and-mortar store where customers get to visit your shop and see the actual items.
In the world of e-commerce business, the closest that they can get to your products is through pictures. That’s why you have to invest in a professional product photographer to take photos of your products to make a difference in the quality of your photos.
4. Make your transaction process straightforward
The payment transaction process on your website should be made relatively easy and straightforward. It can be quite annoying to see interested customers who are about to make purchase transactions, leave your page because your transaction process is complicated. That said, make sure to create a seamless payment transaction process, provide them with various payment options, and keep their details confidential and secured.
Selling products on the e-commerce platform can be a tricky process. This is why you have to do what it takes to improve your site and take your e-commerce business up a notch. At this point, you now know that the initial step is to improve your web design and enhance the user experience on your site. From there, you can ensure that customers get converted, which will translate into an increase in sales conversion.
Mediacake has 15 years of experience in providing web design services in Bangkok, Thailand. Contact us today, and see how we can help you!